Smart-phones are increasingly becoming private users’ handset choice as they are becoming more interested in the way wide variety of applications (“apps”) and mobile access to social networking sites. So t’s not just the business world that smart-phones are a standard feature.

The mobile industry has seen a dramatic shake-up at every level, from phones to services over the past 3 years. Apple has launched the iPhone, iPad and AppStore, Google introduced Android, and HTC has transformed from outsourcer to pioneering device maker.

Starhub CEO, Neil Montefiore says 97% of its phone sales are now smartphones, which have helped boost ARPU by $10. Almost 80% of Singaporeans now use smartphones.

According to research by Informa Telecoms & Media, more than 130 app stores have been deployed worldwide, by a host of companies, including independents, mobile operators, OS developers and handset makers. Since the last update in 3Q10, at least a dozen new app stores have launched, though a handful of operators and a few independent stores have since retired service.

Over half of app stores are independents (see fig. 1), and just over a quarter are offered by mobile operators.

Google’s Android OS has the highest level of penetration among the app stores, with 38.4% supporting the operating system (see fig. 2). Windows Mobile and Java are the second- and third-most-prevalent operating systems, with 31.9% and 31.2%. Apps that support Apple’s iOS are largely driven from its own App Store, with just 17.4% of other app stores supporting iOS apps.

Smartphones - traditionally high-end handsets - will make-up the majority of shipments in five years' time, as this type of device becomes available at lower price points. Competition amongst vendors offering premium smartphones is intense, and so Juniper believes the best opportunity for new players is through economy models (those with an unsubsidised retail value of $150 or less).

Nomura believes that demand for Smartphone and servers and stable memory IC prices will fuel IC market growth by 4.4 percent, a raised forecast from its projection of 3.1 percent.

4 events in 1 location
taking place in Singapore at Resorts World Sentosa from 27-30 March 2012.

By co-locating our established annual SDP and Mobile VAS Asia events, this year week long program will bring together in 1 location all the industry players involved in both eco-systems. An invaluable opportunity to network, hear, learn and apply the challenges faced and solutions adopted by not only peers in their region but internationally.

With combined opening and closing plenary sessions, delegates from all 3 events, will have common morning, afternoon and luncheons for both days of these events to further enhanced the networking sessions with their like-minded individuals from the Asia region and internationally.

These events also provide additional networking opportunities to mingle and discuss on site with their colleagues from the other departments. At these combined networking breaks and lunches, they can start to discuss how to better collaborate towards achieving their corporate objectives in the highly competitive mobile markets with increasingly demanding customers for content-rich multimedia mobile broadband services.

A niche exhibition will also take place for both days of these conference showcasing the latest products and services on VAS, SDP and Smartphone Apps to further enhance the participants event experience of learn, see and touch.

From 27-30 March 2012, key decision makers and industry players from technical, marketing, business strategy and planning divisions from the Eco-system of SDP, Mobile VAS & Smartphone Apps & OS will convene in Singapore.

Make sure you’re part of the Movers & Shakers of the industry.


Share |

Register Online
Download Brochure

+65 6508 2401
+65 6508 2407
Email Customer

Media Partners

Produced By

2012© Informa Telecoms & Media Asia Registration Hotline: +65 6508 2401